CreativeMornings is a breakfast lecture series for the creative community and 99 Mary St is delighted to host Sheffield's first one.
Multi-award winning dairy farmer Eddie Andrew farms with his brother Dan and father Graham at Cliffe House Farm in Dungworth, Sheffield. Back in 2007, with high production price pressure, the farm made a creative leap to survive. They rebranded as ‘Our Cow Molly’, added ice cream to the offering and began engaging directly with the people of Sheffield. They are the only remaining dairy bottling their own milk in Sheffield.
In a world of talk about transparency in business, Eddie is a true trail blazer. He goes out of his way to educate the public about the journey of food from field to fork. The farm has opened their doors and welcomed over 4,000 visitors. He has close to 12,000 followers on their very active twitter and is even known to live periscope feed from the fields - Love!
Also engaging and collaborating with the local economy, Eddie has started a monthly local farmers market. He has fought to ensure Sheffield Food Festival Market feature only city produce – and worked to launch the Sheffield Good brand label. The family dairy recently beat McDonalds to the BBC Radio 4 Future Food Award for their innovative collaboration with University of Sheffield. Link
Eddie will tell his story about how branding, creative thinking, social media and collaboration continue to enable this small farm to make such a large social impact. He will be speaking at 99 Mary Street. Come join us for a listen, a coffee and maybe even some ice cream.
Sign ups start here on Monday, August 15, 10:00 am